COMMERCIAL STRATEGY

Land on the urgent problem. Expand across the path to market.

A medical-software project rarely exists alone. The first job should solve the immediate pain while exposing the adjacent engineering, quality, cyber and regulatory work needed next.

EXPANSION LADDER

Map the lifecycle before the first proposal is signed.

The exact order changes by account, but the adjacency is the opportunity.

1Gap / strategy

codebase, regulatory path, software safety class, QMS state

2Engineering

algorithm hardening, GUI, cloud, embedded / application software

3Quality + V&V

requirements, RTM, testing, DHF, NPS validation

4Cyber + risk

threat model, SBOM, pen test, ISO 14971

5Submission + sustain

FDA/MDR support, QMS maintenance, updates and ongoing SQA

COMMON LANDING JOBS

Four doors into a longer relationship.

Each entry point creates a different natural expansion path.

AI / DIAGNOSTIC

Algorithm commercialization

Raw diagnostic logic → production software → IEC 62304 → V&V → cyber → submission.

REGULATORY

Submission-ready V&V

Test / traceability gap → DHF package → remediation → broader QMS / lifecycle support.

STARTUP

Turnkey QMS access

Use MedDev's ISO 13485 infrastructure → compliant development → validation → own QMS later.

CONNECTED DEVICE

Cyber hardening

Threat model / SBOM / testing → software remediation → risk management → submission support.

LEGACY DEVICE

Audit / gap remediation

Code / documentation gaps → DHF patching → MDR/FDA updates → ongoing SQA.

CAPACITY

Staff augmentation

Embed specialist talent → prove value → expand into defined projects or turnkey ownership.

COMMERCIAL SHAPES

Match the engagement to the risk the customer wants to transfer.

Different buyers want different levels of ownership.

STAFF AUGMENTATION

Flexible capacity

Embedded software, SQA, cyber or regulatory specialists billed hourly or on retainer.

PROJECT / TURNKEY

Defined outcome

Fixed-scope development, V&V, remediation or submission package delivered by milestones.

QMS INFRASTRUCTURE

Speed without full buildout

Use existing ISO 13485 / ALM infrastructure to begin compliant work before building internally.

NEXTQualification + Deal SystemTurn the opportunity into a scoped engagement, align the buying committee and compress the 60-90 day close.